Tag Archives: decisions
decision illusion

Why Planners should know about Behavioral Economics

Let’s face it. People are crazy. They make ridiculous decisions, often based on personal biases and inexplicable desires. This irrationality leads to odd results, like building NASA’s mission control 1,000 miles from its launch site, founding a Central American civilization in the middle of a lake, or refusing to purchase a great house because it doesn’t have […]

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